logo i love: The Islands of Bahamas by Duffy & Partners

There is a Mumbai Logo Competition happening where one has to come up with a logo for the city of Mumbai, India and a tag line to fit the personality of the city.

In the same regard I had been wishing that Mumbai should have been a bunch of islands instead of being one solid long chunk of land jutting into the Arabian Sea because I had this wonderful idea of representing the city with smaller bits/symbols.

In order to learn how other major cities of the world represent themselves via identities, I started browsing the web. The very first website was for Bahamas and my “unique” idea for a logo for an island city/country did not seem so unique anymore :( The Bahams logo has been designed by Duffy & Partners.

I also found an article on LogoLounge, where the process of coming up with the identity for The Islands of Bahamas has been detailed.

[ the images have been copied from the Flash based website of Duffy and Partners and DO NOT belong to me - neither am I using them for commercial purposes and neither am I leeching bandwidth - I have uploaded the images to my server, thank you very much ]

The Islands of Bahamas Logo

A Brochure cover using similar shapes

Letterhead and envelope using the logo

Symbol set created by Duffy & Partners for The Islands of Bahamas

So, here I am ogling at the fantastic branding and identity work done by Duffy & Partners. with three days to go for the submissions for the Mumbai Logo Design competition, I have not even started the process on paper. The authories officially declared the competition only a couple of days back and I’ve only been “mind-floundering” since then.

If I am able to get something done and actually do submit something, I will of course post it on the blog.

Santosh said,

March 14, 2006 @ 1:14 am

Your work really inspires. All the best for Mumbai logo competition.
I’m sure you’ll do a good job.

Nikki Rose Ty said,

November 15, 2006 @ 10:48 pm

Wow! Me too! I am doing a case study critique for this for my ‘Corporate Identity’ class. It is a great logo w/ a great site to go along with it. So fun and colorful — perfect for defining the Bahamas. I’m glad you posted about this. Thank you so much.

Naina said,

November 18, 2006 @ 2:10 am

Hey Nikki! Thanks for stopping by – I’m glad you found something of use here :) Good luck with your case study critique – you’ve picked a beautiful corporate identity.

Vidisha said,

July 22, 2007 @ 11:31 pm

Hey man…
This work rocks!!!
Graphic quality here is beautiful.
I can see a lot of effort taken on detailing on this logo and the visual language.

Naina said,

July 24, 2007 @ 1:36 am

Yup Vidisha, it is one of those inspiring pieces that not only ‘look’ good but also represent the theme very well. Awesome design work indeed.

Neil said,

August 30, 2007 @ 11:45 am

What is the font that they use for the bahamas, somebody must know i have searched the net for ages just trying to find a clue

krishna said,

April 16, 2009 @ 5:24 am

hey ….its rocking work

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