Archive for June, 2006

Branding Talk

Michael Beirut on DesignObserver recently wrote about the Mysterious Power Of context where he talks about how logos don’t make the brand – it’s the brand that makes the logo citing the famous example of the Nike “Swoosh”.

And Rutledge also writes about Logo Misapplication on his blog where he says:

“I believe that the logo is the most abused, misapplied, misconceived, wrongfully distracting element of design and business today. I encounter too many people in business who believe that their logo should define them. The reality is that they should define their logo. For some reason it seems that this business fundamental is lost on most business owners.”

In the past, I’ve discussed that the logo is not the end-all and be-all of the brand. The logo does not define the business. As a designer, one can only suggest aesthetic/visual solutions for a new company’s logo. Making that logo recognizable/identifiable/famous is upto the business and brand. Great to read much more articulate views on the subject.

Why do we design for free?

I don’t design for free – unless I’m working with a pro bono client.
For more information on this subject, visit the NO-SPEC! website.

The latest addition in a rising voice on this subject is Michael Beirut, who has written about the design competition for BusinessWeek’s new Design and Innovation magazine called INside Innovation and also involves Bruce Nussbaum.

To learn more about the AIGA code of ethics for professional designers, download their Code of Ethics PDF.

Andy Rutledge also writes about the same issue and gives a hilarious analogy:

“I’m hosting a competition. I need a partner with whom to have a serious relationship but I don’t want to invest any time or effort in finding the right woman; I shouldn’t have to. I’m a great man and any woman should be proud to be with me, so I’m holding auditions. I’d like for all interested women to visit me and show me your “wares.” I’m definitely looking for someone with a hot bod, and not afraid to show it off. Extra points for staying the night and letting me sample your attentions and enthusiasm.

One lucky winner gets a $400 wedding ring and the prestige of having me for a partner (‘cause I look good). The rest of you just get screwed. Awright, who’s with me?”