This is the first “formal” case-study I am releasing. The primary aim is to help current and prospective clients understand one particular part of the mechanics of a design engagement at aside. One of my current clients needs to understand the process thoroughly and from a non-creative point of view, hence this case-study PDF. I’ve e-mailed his copy and released it in general on the blog.
It is not a general/overall case study. The specific goal of this logo design case study is to convince an existing client that when I ask for examples of logos or visuals that they like, I am not going to copy them. The “creative” details of this logo design / corporate identity engagement can be found in this blog post.